Sunday, November 21, 2010

Michael Schurton Celebrates 40 years of Service

Michael Schurton Celebrates 40 years of Service



By Trevesa Ashman and Roxanne Schurton


October 25, 2010

Jamaican born-Canadian, international humanitarian and Goodwill Ambassador for Sports Michael Schurton is celebrating 40 years of volunteerism and service to the nation.

The Chairman of the non-profit youth ministry based in Kingston, Jamaica Michael Schurton is observing a double celebration as this year also marks 33 years of ministry.

Schurton started his work as a volunteer on from age seven on October 7, 1970 with the Jamaica 4-H Movement. He has given outstanding service with the Jamaica 4-H Movement over many years. He was board member of the Trelawny Parish Advisory Board, Special Advisor, April 1990, Director, January 1991 and Public Relations Officer. He was chairman of the Parish Achievement Day Committee. He was selected as Boy of the Year for two consecutive years in 1977 and 1978. He also served as distinguished Club President for the Falmouth All Age School and the William Knibb Memorial High School. He also served as parish manager for a short stint before starting his media career with JBC Radio Waves and the Gleaner Company as a rural correspondent.

He has held several positions with various organizations and institutions. These include President, Trelawny Cultural Movement, April 1979, Board Member, Board of Governors, William Knibb Memorial High School, November 1981, Public Relations Officer, Trelawny Cultural Development Committee, May 1990, President, Jamaica Agricultural Society, Martha Brae, Branch, November 1990, Vice Chairman, St. James Special Olympics Committee, April 1992, Director, Administration & Academic Studies, Studio Workshop Institute, April 1994, Chairman of the Board of Directors, Western Hospitality Institute, August 18, 1998, Vice Chairman, Friends of Habitat for Humanity, St. Andrew, April 2000, Director, Public Relations/Media/Library Ministry, Pentecostal Gospel Temple, January 20, 2003

Michael Schurton was made a Life Member of the The Bible Society of the West Indies, on January 21, 1997.

Schurton started his work in ministry from an early age. He gave his life to the Lord from age 12 and was baptized on April 24, 1977 at age 14.

Michael Schurton has served as a Sunday School Teacher and Christian Education Teacher in Jamaica, United States and Canada. He started his Christian teaching service at the King’s Chapel United Pentecostal Church as a Sunday school teacher and the New Converts Care Ministry.

In October 1994 in obedience to the call of God he founded Word Time Ministries of Jamaica, a non-profit youth organization with a mission to transform inspire and empower young people and also to reach out to children in children homes and all-age, primary and junior high schools with the message of hope, faith and love from God’s word.

On October 24, 1993 in celebration of his 30th birthday he re-committed himself to the Lord to be set apart for service at a special service of consecration and dedication at the Kings’ Chapel United Pentecostal Church, Albion Road, Montego Bay, St. James.

On April 28, 1994, Michael Schurton made a passionate plea was for the establishment of an youth organization to promote values among the nation youth and transform their lives by the positive and life changing word of God. He made this plea while addressing the St. James 4-H Club’s Annual Parish Achievement Day.

On October 25, 1994 he answered the call and founded the youth ministry, Word Time Ministries of Jamaica after his return from Canada on a mission’s trip.

He has lead Word Time Ministries of Jamaica with purpose, passion, excellence and distinction. He has served the Ministry in almost every capacity; Director of Administration and Evangelism (1995-1997), Director of Prayer & Evangelism (1997-1999), Director of Evangelism (1997-1998), Director of Marketing & Public Relations (1998-2001), Director of Evangelism and Outreach (2000-2002), Director of Public Relations, Media & Evangelism (2002-2007). He served as the Ministry’s first National President for four consecutive terms from 1994-2004 spanning over a decade. He retired from the position as President and was appointed Chairman of the Board in January 15, 2005. He established the Leadership programme for youth workers in ministry; partners in missions for personal evangelism in schools, children’s homes and the community and several other initiatives to equip and empower youth people for service.

He has rendered outstanding services to several churches in Jamaica, the United States and Canada including: Pentecostal Gospel Temple, Kingston, Jamaica; Director of Public Relations, Media, & Library Ministries, Assistant Executive Coordinator, Public Relations Ministry, Member of the Council of Directors; One Way Tabernacle United Pentecostal Church, Norwood, St. James, Sunday School Teacher; Nelsonville United Pentecostal Church, Nelsonville, Ohio, Sunday School Teacher, Hospital Ministry, Youth Ministry; King’s Chapel United Pentecostal Church, Albion, St. James, New Converts Ministry, Prayer and Outreach Ministry, Abundant Life Christian Ministries, Toronto, Canada, Director of Men’s Ministry and Christian Education, Convention Chairman. In preparation for leadership and Christian Ministry he pursued Biblical studies at the Whole Life Ministries Bible School and the Living Fire Bible School. He was awarded Life Membership with The Bible Society of the West Indies on January 21, 1997 in recognition of outstanding services in the distribution of Bibles and Christian Literature through Jamaica.

His involvement in other areas of society has been wide and varied. He has served a number of organizations in various capacities including the Jamaica Cultural Development Commission (JCDC), Jamaica Agricultural Society (JAS), Rural Agricultural Development Agency (RADA), Jamaica Special Olympics Committee, Jamaica 4-H Movement, Jamaica Adult Literacy Movement (JAMAL), Drug Abuse Committee, Trelawny Environmental Protection Association (TEPA), Trelawny Early Childhood Board, Trelawny Parish Library, Trelawny 4-H Clubs, , Trelawny Association of Branch Societies, St. James 4-H Clubs, St. James Special Olympics Committee, St. James Red Cross, St. James Association of Branch Societies, Trelawny Credit Union, Montego Bay Credit Union, and Broadcast and Allied Credit Union.

Schurton's appointment as President of the Jamaica Agricultural Society, Martha Brae Branch, allowed him to work closely with many small farmers. He travelled many miles in the rural parts of Trelawny, St. James and St. Ann to meet with farmers and to champion their cause and be a strong advocate for their concerns.

He collaborated with local farmers from rural Trelawny and won the award for Jamaica Agricultural Society’s Most Outstanding Branch of the Year Award. He has also won several individual awards in the annual Horticultural competition at the Annual Hague Agricultural & Industrial Show. He served on the board of the Trelawny Association of Branch Societies and committee member of the Hague Agricultural and Industrial Show Committee. He has also worked with the St. James Association of Branch Societies and the Montpelier Agricultural & Industrial Show Committee.

Michael Schurton is a Media and Marketing Consultant by profession. In September 1998 he established his own marketing and public relations firm, Premium Communications. He has worked in several fields; education, journalism, accounting, sales and marketing and major industries such as hospitality and tourism, insurance, and media. The companies he has worked include; Sandals Royal Caribbean Hotel (1981-1989), Mutual Life Assurance Society (1989-1990, Western Hospitality Institute (1992-1994) and Studio Workshop Institute (1993-1995). He also worked as a teacher at the Falmouth All Age School where he focused on religious and physical education.

His involvement with the Jamaican media landscape has been outstanding. He has also worked at several media houses as a reporter, features writer, and sales and marketing executive and at senior management levels. These media houses include: The Gleaner Company (1989-1991), Island Broadcasting Services, KLASS FM (1989-1991), Western Publishers Limited, Western Mirror (1989-1992), Jamaica Broadcasting Corporation-JBC Radio West (1989-1990), Western Broadcasting Services Limited, Radio Waves (1990-1995), The National Religious Media Commission, LOVE FM, LOVE TV(1993-2005). In October 1998 he was commissioned as the marketing consultant for TBC Radio through his company Premium Communications.

While at Western Broadcasting Services Limited he worked as news and sports reporter, sales and marketing executive, Senior Sales & Marketing Executive and Assistant Sales & Advertising Manager.

At Western Broadcasting Services Limited he had the distinction of being the first recipient of the Employee of the Year Award (1993) and also acted as General Manager.

On April 5, 1993 he joined The National Religious Media Commission, LOVE FM, as a Regional Marketing Executive. On January 16, 1995 he was appointed the first Sales & Marketing Manager for The National Religious Media Commission where he gave exceptional service as a Marketing Executive and the Sales and Marketing Manager for the National Religious Media Commission LOVE FM and LOVE TV Network from 1993-2005. He was indispensable member of the management team and worked tirelessly in placing both LOVE FM and Television in the minds of listeners, viewers and advertisers. He played an integral part in branding the LOVE Radio and Television Network and establishing the network as the number one Family Station in Jamaica. During his tenure at the LOVE FM he also acted as General Manager.

While at The National Religious Media Commission he established the Executive Business Training Programme. He served as the Chairman of Staff Awards Committee and the Advertising Agency Awards. He led his marketing team to win the Advertising Agencies Association of Jamaica (AAAJ) Media Award for Most Improved Customer Service. He played a pivotal role in maintaining the radio station’s market share which ranked position #3 among 14 National Radio Stations. He conceptualized and produced the marketing and public relations programme “Here Comes Love”. “Here Comes Love” was the signature marketing campaign for LOVE FM which traversed numerous communities and parish and countries in the Caribbean.

Michael Schurton is the recipient of several media awards. In February 1993 he received the 10th Anniversary Awards from The National Religious Media Commission for dedicated and invaluable services in development of the station and again on October 28, 2005 for outstanding contribution to LOVE FM and LOVE TV and Outstanding services to the Advertising Agencies. He was awarded by the Advertising Agencies Association of Jamaica (AAAJ) for his outstanding services to the Advertising Industry in 1997, 1998 and 2000.

He has worked as producer for a number of radio programme series and live broadcasts including “Morning Glory”, “Sunday Glory”, “Sunday Showcase”, “Caribbean Hour”, “Evening Praise Live”, “Back to Basics Concert Series”, “Hospital Call”, Annual Dove Awards, and the Marlin Awards. During his tenure at LOVE FM he created the radio features “Saturday Praise”, “Solid Praise”, “And Jesus Said”, “Kids Praise” and “Kid’s Song”.

He spearheaded the station’s national outreach programme in hospitals with live broadcasts of “Hospital Call” from every parish in Jamaica focusing on the sick and afflicted in hospitals across Jamaica, bringing them hope, love, solace and the message of the healing God. This outreach also extended to the George Town Hospital in the Cayman Islands Hospital and the Holberton Hospital in St. John’s Antigua & Barbuda. He has also produced several live broadcasts for Sandals Resorts, Super Clubs and the Jamaica Tourist Board from Jamaica and the Caribbean.

Michael Schurton is a strong supporter of initiatives to transform the nation into a better society. He has given outstanding advertising and marketing support to some of the nation’s biggest gospel concerts and productions, locally, regionally and internationally. He played a significant and instrumental role in assisting the formulation and development of the musical evangelism programme “Back to Basics, Restoring the Nation to God”.

He has also played in various radio drama and programme series aired on JBC/Radio West, Radio Waves, including “I man is a Citizen”, “Insight” and “What’s Right with Teenagers”. Among his media productions are several live broadcasts from across the Caribbean and the United States. These programmes were aired live from Barbados, Cayman Islands, Grenada, Trinidad and Tobago, St. Kitts & Nevis, St. Lucia, and Antigua & Barbuda. His main focus has been to promote regional integration and travel by showcasing exciting Caribbean Destinations. In October 1998 he was among a select team of persons invited to produce and provide coverage of The Year of Tourism in Antigua and Barbuda.

Michael is an avid sports fan. He was junior cross country champion in the Kiwanis Club of Falmouth, Cross Country Run, and intermediate cross country champion at William Knibb High School and also represented the school at Western Champs in the medley relays. He showed great leadership and lead his house to several victories as house captain. He has also covered several sporting events including: ISSA DaCosta Cup, Manning Cup, National Premiere League, ISSA/Grace Boys and Girls Championships, Institute of Sports (INSPORTS) Primary Schools Champs, JTA Primary & Junior High Champs, Gibson Relays, Jamaica Invitational and the Jamaica National Junior and Senior Trials, Caribbean Union of Teachers Track and Field Championships and the IAFF World Junior Championships in Athletics, Carifta Trials, and the Annual Sports Championship for Special Institutions organized and staged by Word Time Ministries of Jamaica. Additionally he has covered the University of Toronto’s Festival of Excellence and the Canadian National Trails.

He has also worked on several local and international events which he has produced and covered including the Annual JCDC Gospel Song Festival, 1995-2005, (Kingston, Jamaica); Barbados Gospel Festival, 1999-2005, (Bridgetown, Barbados); Marlin Gospel Awards and Oasis Music Conference 2000-2003, Nashua, Bahamas; Mega Fest Conference, August 3-6, 2005, (Atlanta, Georgia); Annual Dove Awards and Gospel Music Association Week, April 22-28, 2004, (Nashville, Tennessee), World Junior Culinary Olympics, May 1-8, 1997 (Toronto, Canada).

In April 1998 he was among six persons selected from Jamaica to receive specialist training from Voice of America/International Media Centre based in Washington, DC. He received training in Sales & Marketing Management and Radio and Television Sales Management, sponsored by the United States Information Service (USIS). He also received additional training from the United States Radio Advertising Bureau and the National Association of Christian Broadcasters, in Nashville, Tennessee.

He represented Jamaica at the International Communications Forum and Media Conference, Kingston, Jamaica, April 15-19, 1999. He has also attended several Media conferences in Antigua & Barbuda, Barbados, Bahamas, St. Lucia, United States and Canada.

He is a multi gold, silver and bronze medalist in the Annual Jamaica Cultural Development Commission (JCDC) Festival of the Performing Arts, Speech Competition. He has performed in the JCDC Festival of the performing in speech, dance, drama and music from the age of seven. He has represented both the parishes of Trelawny and St. James in the performing arts. He was awarded the Trelawny Cultural Committee Award for the Most Outstanding Performance in the speech, Kiwanis Club of Falmouth Award, Most Outstanding Performance in Speech & the Performing Arts; and the Alice J.M. Rhodd Award for Most Outstanding Performance in the Performing Arts. His involvement with the JCDC has been long and outstanding ranging from a performer, adjudicator, committee member and sponsor. In November 1992 he completed specialist training programme by the Jamaica Cultural Development Commission (JCDC) in speech and drama.

He has served as an adjudicator for the Optimist International Oratorical Competition, Trelawny Festival Queen Competition and the St. James Festival and Farm Queen Competitions.

His involvement, work, contributions and ministry have impacted several communities and parishes including Trelawny, St. James, St. Ann, St. Catherine, and Kingston & St. Andrew.

Among his innovations has been the establishment and staging of several events for children’s homes including the Annual Sports Championships for special institutions, Cultural Championships, Christmas Treat and Musical production “Come Let Us Adore Him” Fruit Festival, Back to School Outreach & Concerts “Touching Hearts…Changing Lives”, Bible training programme and home work and mentorship programme at the Jamaica Christian Boy’s Home. In 1996 he initiated and was the executive producer of the Gospel Concert series "Go Light Your World" to raise funds in aid of The Walker's Place of Safety, Half Way Tree Primary School and Word Time Ministries of Jamaica.

His commitment to Sports Evangelism and sports development in athletics inspired him to launch a unique sports programme. In April 2001, he envisioned sports championships for special intuitions. On May 19, 2001 he staged a sports and fun day for the boys of the Jamaica Christian Boys Home which was an overwhelming success. Fulfilling a promise he made to these young athletes on October 21, 2001, he organized and staged the first staging of the Annual Sports Championships for children’s home. He was motivated by the vision that sports competition, especially athletics was a way to help young people experience the full spiritual dimension in the race of life. He believed that as athletes explore their athletics skills and pushed themselves to their physical limit, they experience the higher power of the grace of God as the source of all strength. The championship has been a major success and is now in its ninth year of staging. His desire to see the championship develop and expand has lead him to attend a number of sports conferences including the Caribbean Sports Conference, Jamaica Amateur Athletic Association (JAAA) Sports Conference, Wholelife Sports Ministries, Sports Development Conference.

In recognition of his service and contribution to the nation he was nominated for Montegonian of the Year (1993), in the fields of Education, Media and Community Development, and the Gleaner Honor Award (2003) in the field of Voluntary Services.

He was awarded: Chairman of the Board Award, Outstanding Contribution to School Life, William Knibb High, 1982, Trelawny Chamber of Commerce & Industry Award, Outstanding Services in the Field of Journalism, Gold Medalist, JCDC Festival of the Performing Arts, Speech, Kiwanis Club of Falmouth Award, Most Outstanding Overall Performance, JCDC, Festival of the Performing Arts, Gleaner Award Nominee, Voluntary Services, December 1, 2003, Long Service Award, 10 Years, Word Time Ministries of Jamaica, October January 2005, National Religious Media Commission, Outstanding Contribution to Advertising Industry and Leadership of Marketing Team, October 28, 2005,

Long Service Award, 15 Years, Word Time Ministries of Jamaica, January 31, 2009, Dr. Carmen Stewart Award for Excellence in Leadership Award, 2001, 2002, 2003, 2005, 2009

His dedicated work and outstanding services as an extra ordinary volunteer and community leader goes beyond church and ministry. He also gives of time in performing civic duties for the Ministry of Justice. On July 23, 2003 Michael Schurton was commissioned as Justice of the Peace for the Parish of St. Andrew and became a member of the St. Andrew Lay Magistrate Association.

He has established himself in the eyes of many young people as a man of unyielding principles, and character and a man of purpose, vision and inspirational leadership qualities. He is known as a disciplinarian, teacher and counselor. He believes in principle over power, character over convenience. We can only pay a greater tribute to this outstanding Jamaican by our commitment and work to build on the legacy and foundation which he has laid.

His guiding philosophy in life is, “Spiritual and social service is the best work of life”. His philosophy: Recognizing and pursing your God given purpose creates the foundation for success and the fulfillment of your destiny. He is influenced by the scripture “Humble yourself under the might hand of God and He will exalt you in due time”. His favourite Bible characters, the heroes of faith, Nehemiah, Gideon and Joshua.
Michael Schurton Celebrates 40 years of Service



By Trevesa Ashman and Roxanne Schurton


October 25, 2010

Jamaican born-Canadian, international humanitarian and Goodwill Ambassador for Sports Michael Schurton is celebrating 40 years of volunteerism and service to the nation.

The Chairman of the non-profit youth ministry based in Kingston, Jamaica Michael Schurton is observing a double celebration as this year also marks 33 years of ministry.

Schurton started his work as a volunteer on from age seven on October 7, 1970 with the Jamaica 4-H Movement. He has given outstanding service with the Jamaica 4-H Movement over many years. He was board member of the Trelawny Parish Advisory Board, Special Advisor, April 1990, Director, January 1991 and Public Relations Officer. He was chairman of the Parish Achievement Day Committee. He was selected as Boy of the Year for two consecutive years in 1977 and 1978. He also served as distinguished Club President for the Falmouth All Age School and the William Knibb Memorial High School. He also served as parish manager for a short stint before starting his media career with JBC Radio Waves and the Gleaner Company as a rural correspondent.

He has held several positions with various organizations and institutions. These include President, Trelawny Cultural Movement, April 1979, Board Member, Board of Governors, William Knibb Memorial High School, November 1981, Public Relations Officer, Trelawny Cultural Development Committee, May 1990, President, Jamaica Agricultural Society, Martha Brae, Branch, November 1990, Vice Chairman, St. James Special Olympics Committee, April 1992, Director, Administration & Academic Studies, Studio Workshop Institute, April 1994, Chairman of the Board of Directors, Western Hospitality Institute, August 18, 1998, Vice Chairman, Friends of Habitat for Humanity, St. Andrew, April 2000, Director, Public Relations/Media/Library Ministry, Pentecostal Gospel Temple, January 20, 2003

Michael Schurton was made a Life Member of the The Bible Society of the West Indies, on January 21, 1997.

Schurton started his work in ministry from an early age. He gave his life to the Lord from age 12 and was baptized on April 24, 1977 at age 14.

Michael Schurton has served as a Sunday School Teacher and Christian Education Teacher in Jamaica, United States and Canada. He started his Christian teaching service at the King’s Chapel United Pentecostal Church as a Sunday school teacher and the New Converts Care Ministry.

In October 1994 in obedience to the call of God he founded Word Time Ministries of Jamaica, a non-profit youth organization with a mission to transform inspire and empower young people and also to reach out to children in children homes and all-age, primary and junior high schools with the message of hope, faith and love from God’s word.

On October 24, 1993 in celebration of his 30th birthday he re-committed himself to the Lord to be set apart for service at a special service of consecration and dedication at the Kings’ Chapel United Pentecostal Church, Albion Road, Montego Bay, St. James.

On April 28, 1994, Michael Schurton made a passionate plea was for the establishment of an youth organization to promote values among the nation youth and transform their lives by the positive and life changing word of God. He made this plea while addressing the St. James 4-H Club’s Annual Parish Achievement Day.

On October 25, 1994 he answered the call and founded the youth ministry, Word Time Ministries of Jamaica after his return from Canada on a mission’s trip.
He has lead Word Time Ministries of Jamaica with purpose, passion, excellence and distinction. He has served the Ministry in almost every capacity; Director of Administration and Evangelism (1995-1997), Director of Prayer & Evangelism (1997-1999), Director of Evangelism (1997-1998), Director of Marketing & Public Relations (1998-2001), Director of Evangelism and Outreach (2000-2002), Director of Public Relations, Media & Evangelism (2002-2007). He served as the Ministry’s first National President for four consecutive terms from 1994-2004 spanning over a decade. He retired from the position as President and was appointed Chairman of the Board in January 15, 2005. He established the Leadership programme for youth workers in ministry; partners in missions for personal evangelism in schools, children’s homes and the community and several other initiatives to equip and empower youth people for service.

He has rendered outstanding services to several churches in Jamaica, the United States and Canada including: Pentecostal Gospel Temple, Kingston, Jamaica; Director of Public Relations, Media, & Library Ministries, Assistant Executive Coordinator, Public Relations Ministry, Member of the Council of Directors; One Way Tabernacle United Pentecostal Church, Norwood, St. James, Sunday School Teacher; Nelsonville United Pentecostal Church, Nelsonville, Ohio, Sunday School Teacher, Hospital Ministry, Youth Ministry; King’s Chapel United Pentecostal Church, Albion, St. James, New Converts Ministry, Prayer and Outreach Ministry, Abundant Life Christian Ministries, Toronto, Canada, Director of Men’s Ministry and Christian Education, Convention Chairman. In preparation for leadership and Christian Ministry he pursued Biblical studies at the Whole Life Ministries Bible School and the Living Fire Bible School. He was awarded Life Membership with The Bible Society of the West Indies on January 21, 1997 in recognition of outstanding services in the distribution of Bibles and Christian Literature through Jamaica.

His involvement in other areas of society has been wide and varied. He has served a number of organizations in various capacities including the Jamaica Cultural Development Commission (JCDC), Jamaica Agricultural Society (JAS), Rural Agricultural Development Agency (RADA), Jamaica Special Olympics Committee, Jamaica 4-H Movement, Jamaica Adult Literacy Movement (JAMAL), Drug Abuse Committee, Trelawny Environmental Protection Association (TEPA), Trelawny Early Childhood Board, Trelawny Parish Library, Trelawny 4-H Clubs, , Trelawny Association of Branch Societies, St. James 4-H Clubs, St. James Special Olympics Committee, St. James Red Cross, St. James Association of Branch Societies, Trelawny Credit Union, Montego Bay Credit Union, and Broadcast and Allied Credit Union.

His appointment as President of the Jamaica Agricultural Society, Martha Brae Branch, allowed him to work closely with many small farmers. He travelled many miles in the rural parts of Trelawny, St. James and St. Ann to meet with farmers and to champion their cause and be a strong advocate for their concerns.

He collaborated with local farmers from rural Trelawny and won the award for Jamaica Agricultural Society’s Most Outstanding Branch of the Year Award. He has also won several individual awards in the annual Horticultural competition at the Annual Hague Agricultural & Industrial Show. He served on the board of the Trelawny Association of Branch Societies and committee member of the Hague Agricultural and Industrial Show Committee. He has also worked with the St. James Association of Branch Societies and the Montpelier Agricultural & Industrial Show Committee.

Michael Schurton is a Media and Marketing Consultant by profession. In September 1998 he established his own marketing and public relations firm, Premium Communications. He has worked in several fields; education, journalism, accounting, sales and marketing and major industries such as hospitality and tourism, insurance, and media. The companies he has worked include; Sandals Royal Caribbean Hotel (1981-1989), Mutual Life Assurance Society (1989-1990, Western Hospitality Institute (1992-1994) and Studio Workshop Institute (1993-1995). He also worked as a teacher at the Falmouth All Age School where he focused on religious and physical education.

His involvement with the Jamaican media landscape has been outstanding. He has also worked at several media houses as a reporter, features writer, and sales and marketing executive and at senior management levels. These media houses include: The Gleaner Company (1989-1991), Island Broadcasting Services, KLASS FM (1989-1991), Western Publishers Limited, Western Mirror (1989-1992), Jamaica Broadcasting Corporation-JBC Radio West (1989-1990), Western Broadcasting Services Limited, Radio Waves (1990-1995), The National Religious Media Commission, LOVE FM, LOVE TV(1993-2005). In October 1998 he was commissioned as the marketing consultant for TBC Radio through his company Premium Communications.

While at Western Broadcasting Services Limited he worked as news and sports reporter, sales and marketing executive, Senior Sales & Marketing Executive and Assistant Sales & Advertising Manager.

At Western Broadcasting Services Limited he had the distinction of being the first recipient of the Employee of the Year Award (1993) and also acted as General Manager.

On April 5, 1993 he joined The National Religious Media Commission, LOVE FM, as a Regional Marketing Executive. On January 16, 1995 he was appointed the first Sales & Marketing Manager for The National Religious Media Commission where he gave exceptional service as a Marketing Executive and the Sales and Marketing Manager for the National Religious Media Commission LOVE FM and LOVE TV Network from 1993-2005. He was indispensable member of the management team and worked tirelessly in placing both LOVE FM and Television in the minds of listeners, viewers and advertisers. He played an integral part in branding the LOVE Radio and Television Network and establishing the network as the number one Family Station in Jamaica. During his tenure at the LOVE FM he also acted as General Manager.

While at The National Religious Media Commission he established the Executive Business Training Programme. He served as the Chairman of Staff Awards Committee and the Advertising Agency Awards. He led his marketing team to win the Advertising Agencies Association of Jamaica (AAAJ) Media Award for Most Improved Customer Service. He played a pivotal role in maintaining the radio station’s market share which ranked position #3 among 14 National Radio Stations. He conceptualized and produced the marketing and public relations programme “Here Comes Love”. “Here Comes Love” was the signature marketing campaign for LOVE FM which traversed numerous communities and parish and countries in the Caribbean.

He is the recipient of several media awards. In February 1993 he received the 10th Anniversary Awards from The National Religious Media Commission for dedicated and invaluable services in development of the station and again on October 28, 2005 for outstanding contribution to LOVE FM and LOVE TV and Outstanding services to the Advertising Agencies. He was awarded by the Advertising Agencies Association of Jamaica (AAAJ) for his outstanding services to the Advertising Industry in 1997, 1998 and 2000.

He has worked as producer for a number of radio programme series and live broadcasts including “Morning Glory”, “Sunday Glory”, “Sunday Showcase”, “Caribbean Hour”, “Evening Praise Live”, “Back to Basics Concert Series”, “Hospital Call”, Annual Dove Awards, and the Marlin Awards. During his tenure at LOVE FM he created the radio features “Saturday Praise”, “Solid Praise”, “And Jesus Said”, “Kids Praise” and “Kid’s Song”.

He spearheaded the station’s national outreach programme in hospitals with live broadcasts of “Hospital Call” from every parish in Jamaica focusing on the sick and afflicted in hospitals across Jamaica, bringing them hope, love, solace and the message of the healing God. This outreach also extended to the George Town Hospital in the Cayman Islands Hospital and the Holberton Hospital in St. John’s Antigua & Barbuda. He has also produced several live broadcasts for Sandals Resorts, Super Clubs and the Jamaica Tourist Board from Jamaica and the Caribbean.

Michael Schurton is a strong supporter of initiatives to transform the nation into a better society. He has given outstanding advertising and marketing support to some of the nation’s biggest gospel concerts and productions, locally, regionally and internationally. He played a significant and instrumental role in assisting the formulation and development of the musical evangelism programme “Back to Basics, Restoring the Nation to God”.

He has also played in various radio drama and programme series aired on JBC/Radio West, Radio Waves, including “I man is a Citizen”, “Insight” and “What’s Right with Teenagers”. Among his media productions are several live broadcasts from across the Caribbean and the United States. These programmes were aired live from Barbados, Cayman Islands, Grenada, Trinidad and Tobago, St. Kitts & Nevis, St. Lucia, and Antigua & Barbuda. His main focus has been to promote regional integration and travel by showcasing exciting Caribbean Destinations. In October 1998 he was among a select team of persons invited to produce and provide coverage of The Year of Tourism in Antigua and Barbuda.

Michael is an avid sports fan. He was junior cross country champion in the Kiwanis Club of Falmouth, Cross Country Run, and intermediate cross country champion at William Knibb High School and also represented the school at Western Champs in the medley relays. He showed great leadership and lead his house to several victories as house captain. He has also covered several sporting events including: ISSA DaCosta Cup, Manning Cup, National Premiere League, ISSA/Grace Boys and Girls Championships, Institute of Sports (INSPORTS) Primary Schools Champs, JTA Primary & Junior High Champs, Gibson Relays, Jamaica Invitational and the Jamaica National Junior and Senior Trials, Caribbean Union of Teachers Track and Field Championships and the IAFF World Junior Championships in Athletics, Carifta Trials, and the Annual Sports Championship for Special Institutions organized and staged by Word Time Ministries of Jamaica. Additionally he has covered the University of Toronto’s Festival of Excellence and the Canadian National Trails.

He has also worked on several local and international events which he has produced and covered including the Annual JCDC Gospel Song Festival, 1995-2005, (Kingston, Jamaica); Barbados Gospel Festival, 1999-2005, (Bridgetown, Barbados); Marlin Gospel Awards and Oasis Music Conference 2000-2003, Nashua, Bahamas; Mega Fest Conference, August 3-6, 2005, (Atlanta, Georgia); Annual Dove Awards and Gospel Music Association Week, April 22-28, 2004, (Nashville, Tennessee), World Junior Culinary Olympics, May 1-8, 1997 (Toronto, Canada).

In April 1998 he was among six persons selected from Jamaica to receive specialist training from Voice of America/International Media Centre based in Washington, DC. He received training in Sales & Marketing Management and Radio and Television Sales Management, sponsored by the United States Information Service (USIS). He also received additional training from the United States Radio Advertising Bureau and the National Association of Christian Broadcasters, in Nashville, Tennessee.

He represented Jamaica at the International Communications Forum and Media Conference, Kingston, Jamaica, April 15-19, 1999. He has also attended several Media conferences in Antigua & Barbuda, Barbados, Bahamas, St. Lucia, United States and Canada.

He is a multi gold, silver and bronze medalist in the Annual Jamaica Cultural Development Commission (JCDC) Festival of the Performing Arts, Speech Competition. He has performed in the JCDC Festival of the performing in speech, dance, drama and music from the age of seven. He has represented both the parishes of Trelawny and St. James in the performing arts. He was awarded the Trelawny Cultural Committee Award for the Most Outstanding Performance in the speech, Kiwanis Club of Falmouth Award, Most Outstanding Performance in Speech & the Performing Arts; and the Alice J.M. Rhodd Award for Most Outstanding Performance in the Performing Arts. His involvement with the JCDC has been long and outstanding ranging from a performer, adjudicator, committee member and sponsor. In November 1992 he completed specialist training programme by the Jamaica Cultural Development Commission (JCDC) in speech and drama.

He has served as an adjudicator for the Optimist International Oratorical Competition, Trelawny Festival Queen Competition and the St. James Festival and Farm Queen Competitions.

His involvement, work, contributions and ministry have impacted several communities and parishes including Trelawny, St. James, St. Ann, St. Catherine, and Kingston & St. Andrew.

Among his innovations has been the establishment and staging of several events for children’s homes including the Annual Sports Championships for special institutions, Cultural Championships, Christmas Treat and Musical production “Come Let Us Adore Him” Fruit Festival, Back to School Outreach & Concerts “Touching Hearts…Changing Lives”, Bible training programme and home work and mentorship programme at the Jamaica Christian Boy’s Home. In 1996 he initiated and was the executive producer of the Gospel Concert series "Go Light Your World" to raise funds in aid of The Walker's Place of Safety, Half Way Tree Primary School and Word Time Ministries of Jamaica.

His commitment to Sports Evangelism and sports development in athletics inspired him to launch a unique sports programme. In April 2001, he envisioned sports championships for special intuitions. On May 19, 2001 he staged a sports and fun day for the boys of the Jamaica Christian Boys Home which was an overwhelming success. Fulfilling a promise he made to these young athletes on October 21, 2001, he organized and staged the first staging of the Annual Sports Championships for children’s home. He was motivated by the vision that sports competition, especially athletics was a way to help young people experience the full spiritual dimension in the race of life. He believed that as athletes explore their athletics skills and pushed themselves to their physical limit, they experience the higher power of the grace of God as the source of all strength. The championship has been a major success and is now in its ninth year of staging. His desire to see the championship develop and expand has lead him to attend a number of sports conferences including the Caribbean Sports Conference, Jamaica Amateur Athletic Association (JAAA) Sports Conference, Wholelife Sports Ministries, Sports Development Conference.

In recognition of his service and contribution to the nation he was nominated for Montegonian of the Year (1993), in the fields of Education, Media and Community Development, and the Gleaner Honor Award (2003) in the field of Voluntary Services.

He was awarded: Chairman of the Board Award, Outstanding Contribution to School Life, William Knibb High, 1982, Trelawny Chamber of Commerce & Industry Award, Outstanding Services in the Field of Journalism, Gold Medalist, JCDC Festival of the Performing Arts, Speech, Kiwanis Club of Falmouth Award, Most Outstanding Overall Performance, JCDC, Festival of the Performing Arts, Gleaner Award Nominee, Voluntary Services, December 1, 2003, Long Service Award, 10 Years, Word Time Ministries of Jamaica, October January 2005, National Religious Media Commission, Outstanding Contribution to Advertising Industry and Leadership of Marketing Team, October 28, 2005,

Long Service Award, 15 Years, Word Time Ministries of Jamaica, January 31, 2009, Dr. Carmen Stewart Award for Excellence in Leadership Award, 2001, 2002, 2003, 2005, 2009

His dedicated work and outstanding services as an extra ordinary volunteer and community leader goes beyond church and ministry. He also gives of time in performing civic duties for the Ministry of Justice. On July 23, 2003 Michael Schurton was commissioned as Justice of the Peace for the Parish of St. Andrew and became a member of the St. Andrew Lay Magistrate Association.

He has established himself in the eyes of many young people as a man of unyielding principles, and character and a man of purpose, vision and inspirational leadership qualities. He is known as a disciplinarian, teacher and counselor. He believes in principle over power, character over convenience. We can only pay a greater tribute to this outstanding Jamaican by our commitment and work to build on the legacy and foundation which he has laid.

His guiding philosophy in life is, “Spiritual and social service is the best work of life”. His philosophy: Recognizing and pursing your God given purpose creates the foundation for success and the fulfillment of your destiny. He is influenced by the scripture “Humble yourself under the might hand of God and He will exalt you in due time”. His favourite Bible characters, the heroes of faith, Nehemiah, Gideon and Joshua.

Michael Schurton named Goodwill Ambassador Committed to promoting the Olympic Dream

Michael Schurton named Goodwill Ambassador Committed to promoting the Olympic Dream

By Trevesa Ashman and Roxanne Schurton
Sports Champs Senior Editors


July 23, 2010

Chairman of Word Time Ministries of Jamaica and founder of Sports Championships, Michael Schurton J.P. is vowing to continue his work of sports after being named by the City of Brampton, Ontario, Canada as Goodwill Ambassador for Sports on June 17, 2010.

Her Worship Susan Fennell, Mayor of the City of Brampton, Ontario, Canada, said that she was delighted to name Schurton Goodwill Ambassador. She also stated that she applauds his efforts in prompting athletic excellence, sports development and humanitarian work in Jamaica. “I wish Michael Schurton a fulfilling and successful experience while representing the City of Brampton, in Kingston, Jamaica” Mayor Fennell said.

She commended the newly named Goodwill Ambassador for his relentless and energetic efforts in pursing the dream of producing and supporting future Olympians. She believed that the designation as Goodwill Ambassador would further the passion and work by Schurton. Additionally, Mayor Fennell is hoping that this honour would inspire both athletes and organizers of Sports Champs. She expressed the view that with the work of Word Time Ministries of Jamaica lead by Chairman Schurton, that Sports Championships will continue to be a great athletic meet and would reap much success in developing future elite athletes. Schurton is expected to bring remarkable dedication and energy to his new role as Goodwill Ambassador for Sports as he does with been chairman of the Sports foundation.


Mayor Fennell also presented Word Time Ministries of Jamaica a special award in recognition of the 10th staging of Sports championships. She said that it was a pleasure on behalf of Members of the council of the corporation of the City of Brampton to recognize the Ministry for ten years of athletic excellence.

This is Michael Schurton's the second ambassadorial designation. He was previously named International Student Ambassador for Hocking College, Nelsonville, Ohio, United States of America by the International Student Society on June 7, 1995.

Chairman Schurton also received another Canadian recognition from the House of Commons of Canada. Parliamentarian the Honourable Gurbax Singh Malhi, P.C., M.P., Member of Parliament for Bramela-Gore-Malton presented him a special award.

He was presented with a Certificate of Recognition in acknowledgement of the outstanding contributions through humanitarian projects and sport development initiatives of the past decade. The Honourable Gurbax Malhi stated that Schurton’s passion and love for sports was inspirational and appreciated by the Jamaican/Canadian community in Canada. “Your passion for fostering the love of sports in Jamaica for youth athletes is inspirational and appreciated by your community in Canada and aboard” Malhi stated.

He further said that he was proud to present the award for the chairman’s endless contributions, dedication and relentless pursuit of inspiring people and offering them hope. The Honourable Gurbax Singh Malhi said “I would like to congratulate you for your tremendous contributions to the lives of young athletes who are preparing to become the Olympians of tomorrow. Your dedication to sports development in Jamaica is commendable and a model for others around the world”.

A media and marketing consultant by profession, Michael Schurton is on a mission to empower young people through the promotion of excellence in sports and academics. At the heart of the mission is the development of sports evangelism. Sports evangelism aims to integrate Godly principles in all aspect of sports and academics. In October 1994 he founded Word Time Ministries of Jamaica, a non-profit youth organization with a mission to transform inspire and empower young people.

An avid sports fan, he has always promoted a healthy lifestyle and involvement in sports. His involvement in track and field started from as early as six years old when he competed in inter-house sports at Falmouth Infant School and later the Falmouth All Age School. He has also competed in several parish development meetings including, the Falmouth Police Youth Club Track meet, and the Trelawny Social Development Commission’s meet. His love for track and field led him to volunteer as a sports official and organizer from age fourteen. He was a successful athlete and house captain for Cooke House at Falmouth All Age School.

He organized several community street meets which provided a great training ground for several athletes and also for his venture in sports administration and organizing sporting events. Under the guidance of Coach Peter Brown he won gold, silver and bronze in the 400m, 800m and 4x400m and medley relays at the primary level. He was double junior cross country champion in the Kiwanis Club of Falmouth, Cross Country Run and junior champ at the Trelawny SDC meet.

His first coach was Peter Brown his music teacher. Schurton later played an important role as sports coordinator, teacher of physical education and the chief announcer at the school’s sports day.

He continued his track career while attending William Knibb Memorial High School in Falmouth, Trelawny and was recruited the school’s track team by Coach Glenmore Brown. Despite his busy schedule as President of the Student Council and the Debating Society, member of the board of governors of the school, and executive member of several school clubs he found time to pursue his interest in track.

The junior cross country champion was also a member of the school track team for both Western Champs and the national Boys Champs. He led his house, Sharpe to victory as house captain. The Falmouth All Age School awarded him for outstanding contribution to the School Development in the field of Sports. In April 1992 he was appointed as Vice Chairman of the St. James Special Olympics Committee.

He has worked as a sports journalist and covered several major sporting events in Jamaica, Cayman Islands, United States and Canada. These sporting events include: ISSA DaCosta Cup, Manning Cup, National Premiere League, ISSA/Grace Boys and Girls Championships, INSPORTS Primary and Junior High Schools Champs, JTA Primary & Junior High Champs, Special Olympics Games, Gibson Relays, Jamaica Invitational, Jamaica National Junior and Senior Trials, Caribbean Union of Teachers Track and Field Championships, IAFF World Junior Championships in Athletics, Carifta Trials, Carifta Games, Sports Championships staged by Word Time Ministries of Jamaica, and the University of Toronto’s Festival of Excellence and the Canadian National Trails.

His commitment to Sports evangelism inspired him to start sports championship. Realizing that there was a need to have a track meet for children in various homes he organized the meet. The ultimate goal was to produce future Olympians. In April 2001 he envisioned sports championships where the least gifted, the unpopular, unknown and the forgotten athletes could be provided with an opportunity to be champions, yes, world and Olympic champions.

Schurton offers valuable leadership both as chairman of Word Time Ministries of Jamaica and the ministry’s sports foundation. However, his favourite role at sports champs has always been the chief announcer and his hoping to have that role for many years to come. His involvement in sports has not just been an athlete, meet organizer, and journalist. He also provides scholarships for the Most Outstanding Performers at Sports Champs. His life’s dream to produce and support future Olympians has fueled his passion and support of sports.

His desire to see the championship develop and become a celebrated meet lead him to attend a number of sports conferences including the Caribbean Sports Conference, Jamaica Amateur Athletic Association (JAAA) Sports Conference, Wholelife Sports Ministries, Sports Development Conference. His success is not only in sports. He is a multi gold, silver and bronze medalist in the Jamaica Cultural Development Commission (JCDC) Festival of the Performing Arts, Speech Competition. His work and services as an extra ordinary volunteer and youth leader goes beyond church, ministry and sports. He also gives of time in performing civic duties as a Justice of the Peace as well as numerous volunteer roles.

Schurton’s take on sports is that people should begin to see the much bigger picture. He says that the confidence, self esteem and fulfillment athletes receive is much more than the glory of setting records and winning medals.

One of the highlights of his involvement in sports was in December 2009 when he witnessed the Olympic torch run for the Winter Olympic in Canada. Michael Schurton is purpose driven, and celebrated for his inspirational leadership qualities and contribution to sports development. He also seeks to promote healthy interpersonal relationships, servant leadership principles, and a love for the Word of God. He is a single parent and father to daughter photo journalist Roxanne Schurton, who is the chief photographer for sports champs.

He said that his dream of producing and supporting athletes to win Olympic glory will live on. He also expressed delight at be named Goodwill Ambassador for Sports. “I am so humbled with being named Goodwill Ambassador” he said. Michael Schurton by hard work and the quest for excellence in both academics and sports has the honour to be designated both International Student Ambassador and Goodwill Ambassador for Sports. But given his strong spiritual foundation his first and foremost honour is to be an ambassador for Christ.